Projects / FunnelFox 360
Client Project Shipped to Dev

FunnelFox 360 is a multi-dashboard CRM platform designed to centralize lead management, campaign analytics, and sales workflows. It brings leads from Facebook Ads, Google Ads, landing pages, and other acquisition channels into one action-oriented workspace for high-volume sales teams.

Services:

Product Design Dashboard UX Design System SaaS Platform

Challenge:

Sales and marketing teams were managing leads across disconnected platforms, making it difficult to track performance, eliminate duplicate leads, and move prospects efficiently through the pipeline.

Role:

Owned product design end-to-end: information architecture, user flows, high-fidelity UI, and the underlying design system, then partnered with engineering through a full developer handoff.

The Problem

Sales and marketing teams were tracking leads across disconnected platforms (Facebook Ads, Google Ads, landing pages) with no single view of what was working, no way to catch duplicate leads, and reporting stitched together by hand.

The Solution

FunnelFox 360 unifies every lead source into one action-oriented CRM: real-time dashboards per channel, automatic duplicate detection, and a pipeline built for high-volume teams to actually work from daily, not just report from.

Impact

5+ Integrated Lead Sources
7 User Roles Supported
1 Unified CRM Platform
End-to-End Lead Lifecycle Tracking

Built for teams that move fast.

FunnelFox
360
LeadLens 360 overview dashboard with lead volume, qualified rate, and platform breakdown

Status: Shipped to Dev Team

Design complete and handed off for development.

  • Streamlined lead tracking
  • Action-oriented workflows
  • Built for high-volume sales teams

Product Screens

Performance Marketing dashboard showing spend, CTR, cost per lead, and pipeline status
Performance Marketing: spend, CTR, and pipeline status at a glance
Facebook campaigns table with nested ad-set and ad-level breakdown
Facebook Campaigns: nested ad-set and ad-level performance
All leads table listing 224 records with stage, status, vertical, and owner columns
All Leads: every lead across the team, fully filterable
Duplicate lead review interface with side-by-side comparison and merge actions
Duplicates: side-by-side review, merge, or reject matches

Outcome

FunnelFox 360 replaced a patchwork of disconnected lead trackers with a single CRM built around how sales teams actually work day to day. Dedicated dashboards for performance marketing, platform-specific campaigns, the full lead list, and duplicate review give every role a workspace suited to their job instead of one generic table. Nested breakdowns and filterable tables keep the data dense without becoming overwhelming. Design was handed off complete, with a documented system covering all 7 user roles, so engineering could build directly from source instead of reverse-engineering intent from static screens.

Shipped to Dev Full handoff complete: specs, states, and component documentation ready for engineering.
Unified Lead Sources Facebook Ads, Google Ads, landing pages, and more brought into one workspace.
Built-In Duplicate Review A side-by-side comparison flow for catching duplicate leads before they cost the pipeline.
Role-Based Dashboards 7 tailored views so each role sees only what's relevant to their job.
Reduced Reporting Overhead Real-time dashboards replace reports stitched together by hand.
Scalable Design System One component library powering every dashboard, ready to extend as new lead sources are added.

Key Takeaways

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